As part of its innovative, new water saving systems, Brightwater Environmental has launched two new key products that are having great success in America, where individual water consumption has reached an all-time high. One of the new products is the Oxygenics showerhead range, which significantly reduces water consumption for personal hygiene and saves energy but does not sacrifice shower performance. The other, the waterless ZeroFlush urinal brings a unique technology to this particular field of sanitary products.

They are fully compliant with all the relevant UK and EEC water usage regulations and requirements.

Full details can be seen at www.4ecotips.com.

Both products have special implications for all public buildings such as hotels, hospitals, offices, industrial units, sports centres, as well as local authority and housing association premises and private dwellings.

The Oxygenics showerhead range is said to be totally compatible with all existing shower types and, because installation is a simple 'screw-off and screw-on' procedure, they can be very easily installed without any tools .

Available in various stylish designs and finishes, Oxygenics showerheads adjust automatically to low and variable water pressures across the range of 0.5 to 6 bar.

The patented technology works on the Venturi principle creating a highly efficient mixture of water and oxygen.

Flow velocity is increased as water is propelled through an accelerator fin.

Consequently the showering experience is significantly enhanced, while the amount of water used is diminished.

There's nothing new about waterless urinals! But there is about the new patented, porcelain ZeroFlush (to be available soon on www.4ecotips.com) which brings a unique dimension to men's waterless urinals, totally eliminating the common criticisms hitherto associated with this particular sanitary technology.

Designed to be the most economical and environmentally friendly waterless urinal available in the world today, Zeroflush is said to live up to all expectations.

It will handle up to 15,000 uses between servicing, compared to a meagre 4000 by other manufacturer's models.

Smells are never a problem yet no chemical blocks or odour-masking devices are required.

Consequently it's set to revolutionise men's rooms across the spectrum in fact, anywhere that gents are likely to need a watering hole! Although a comparatively miniscule amount of water is retained in the trap, no water connection whatsoever is necessary with the Zeroflush.

The trap housing is filled with water and then a blue-coloured oil-based water barrier is added.

So there is no inconvenient cartridge to replace and dispose of.

About 4% of urine is made up of uric salts.

When the ZeroFlush is used, urine passes through the trap holes and down into the housing where the salts settle at the bottom.