TrustMark has won three national awards for its outstanding launch and promotional campaign which tells people about the benefits of using TrustMark registered tradespeople to carry out repairs, maintenance or improvement work inside and outside their homes. Ian Livsey, Chairman of TrustMark, said: 'A scheme like TrustMark is nothing without the lifeblood of publicity. It takes a long time to build a brand, but I'm absolutely delighted with our success so far.

TrustMark's awareness-boosting PR campaign has been recognised by communications experts as among the best of any industry anywhere in the UK.

No other building industry campaign has ever had such success.

'But this year's promotional campaign is just the start.

We are committed to raising the profile of TrustMark in a sustained way, in order to help protect the consumer and to deliver the business benefits to all registered tradespeople'.

TrustMark's consumer PR agency, Cow PR, collected the awards from both the major professional bodies for PR practitioners in the UK: an Excellence Award from the Chartered Institute of Public Relations (CIPR) and two further gongs from the Public Relations Consultants Association (PRCA).

It is also shortlisted for the prestigious PR Week Awards due to be announced next Tuesday (24 October 2006) and for Best Use of PR in the Construction Marketing Awards, supported by the Chartered Institute of Marketing Construction Industry Group (winner to be announced on the 30 November 2006).

Independent research by Ipsos MORI and media evaluation by Metrica played a key role in helping TrustMark to win the awards, as they proved that the PR had a real and measurable impact on awareness among consumers, tradespeople and the media